Assign dedicated people to perform the task.Set up a consistent list cleaning schedule.
So here’s what you need to do to create an effective one: Planning your process is the best way to start. Of course, you should always check your metrics (open rates, bounces) to determine whether you need to run an emergency email scrub or make it more frequent. Well, depending on your email list growth rate, performing an email scrub every two months is an excellent way to keep your contacts in order.
CLEAN EMAIL LIST INACTIVE SUBSCRIBERS MAILCHIMP FREE
As your list grows, you need to perform frequent checks to ensure that it is free of bad email addresses.
Cleaning your contact list is an ongoing process that requires time and effort. If you thought once in a while, then you need to reconsider. Let’s start with a question: How often do you need to clean your email list? 8 Email List Cleaning Best Practices To Nail Inbox Placementīelow, you’ll find some of the best ways to nail email scrubbing in simple steps. So, if you notice low open and click-through rates, high bounces, and you receive multiple spam complaints, it’s time to perform an email list purge. Also, if email providers like Gmail, Outlook, and Yahoo think that you’re spamming your audience, they will automatically send your messages to the spam folder. Give you a high bounce rate and unsubscribesĮmail scrubbing will help you avoid all of the above, improving your deliverability metric, open rates, and click-throughs.Lead to an increased number of spam complaints that will harm your deliverability.Increase your email marketing cost and impact your lead generation efforts negatively.Harm your email sender reputation, i.e., the score assigned to you by Internet Service Providers (ISPs).Among other things, neglecting to perform regular email cleaning will eventually: Of course, your deliverability isn’t the only thing affected by unchecked email databases. The most common ones include human error, duplicate emails, invalid email addresses, spam accounts, disengaged users who haven’t unsubscribed, and disposable emails.īy removing these “bad email addresses,” you will have a list of valid email addresses and engaged users that will help you achieve high conversion rates. This means that your audience will be able to receive your messages as you’ll have a high email deliverability rate!īut how do your email lists get “dirty” in the first place? Well, there are numerous reasons for that. Now let the email list purge begin! Why Is Email List Hygiene A Necessity?Īpart from ensuring a high engagement rate, maintaining a clean email list will also boost your inbox placement. The reasons you need to keep your lists clean.
This process, also called email scrubbing, will allow you to remove outdated emails, spam accounts, and disengaged contacts to increase your engagement rates and return-on-investment.īelow, we are going to take a more detailed look at: So you followed all the steps to build and nurture your list, but what happens when your engagement rates start declining, and you receive more soft and hard bounces than you expected? Well, in this case, it’s time for some email list cleaning!
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